Delighted to have a new open source scoping review paper in New Media and Society led by PhD student Yan Chen, Using social media images as data in social science research. This paper is the result of one of her comprehensive exams and allows us to see some of the strengths and biases of this emerging practice. There is a distinctly English-language and small-data approach to these datasets, compared to ‘culturomics’ approaches emerging in conservation contexts, for instance, that use lots of machine learning approaches. There is also a chaos of approaches to ethics and copyright in the handling and use, characteristic of a method that has not yet matured and is subject to a constantly shifting context in terms of platforms and usage norms.