Energy Transitions collaborator and friend Dr. John Parkins has been in the news this week, talking about recent results published in Energy Policy about residential solar technology adoption in Canada. In the U of A news feed, Folio, John is quoted: “If you are immersed in an environment where these technologies are all around you, they become more familiar and doable”. This shows how important landscape norms are to our shared and individual sense of what is possible and desirable. He goes on to advocate more numerous and prominent installations of solar infrastructure in public buildings, to expedite the creation of norms that facilitate a transition to renewable energies like solar. View the great Global News interview with John here.