I drove in this slippery morning listening to the Smiths, turning off my car during Some Girls are Bigger Than Others. It’s still in my head, but now I’m hearing “some cites are better than others”. Earlier this week I saw that our Mactaquac ‘flocus group’ work was cited in an interesting new article by Susana Batel engaging critically with social acceptance of energy literature. Bummer, then, to see our paper reported as case work from Nevada, USA, instead of New Brunswick, Canada! Improving my mood, this morning, our culturomics commentary in Frontiers in Ecology and the Environment on the potential of images in culturomics was one of five cited in the ninth annual ‘horizon scan’ of emerging issues for global conservation and biological diversity in Trends in Ecology & Evolution to support the growing importance of conservation culturomics. Some citations are truly better than others.